Marketing Manager, Nova Siria
Tell us about your career path, and what led you to your current role?
I have always loved writing as a child. I remember I used to have fun writing stories and adventures using a sage green “Olivetti” typewriter that belonged to my mum. Once completed secondary school, I enrolled for a Science of Communication degree, in Turin, to pursue my dream to become a journalist. During the years at university, I worked as press officer for various sports’ clubs, as well as local bodies and associations. After graduating, I worked for almost 10 years as a journalist in the editorial office of a local newspaper. In the meantime Nova Siria, my family’s business, was growing and required more and more a professional communication and marketing manager. Hence, in 2008 I joined the company playing that role.
What do you see as the most challenging aspect of working in the water industry?
Our sector is dynamic, populated by diverse interlocutors: public bodies, small, medium and big private companies, general contractors and engineering companies. From a communication and marketing standpoint, I believe the biggest challenge is to have your voice heard, amid so much noise, generating discussions based on solid roots. As far as Nova Siria is concerned, the case in point I could mention is the number of testimonials related to products’ installations. An exhaustive photo gallery - including the installation and written detailed description of the installation together with a powerful testimonial by a satisfied client- is a powerful weapon to face the challenges of our sector. I believe it’s the best introduction of who we are to those companies who don’t know us yet.
What keeps you motivated in your career?
I grew up with my brother Marco and my cousins, Francesco and Ilaria, playing in the fields adjacent to the first offices of Nova Siria, in the 80’s. This company is part of my childhood, of my family’s history. It’s the result of sacrifices of my grandparents first and my parents and uncles now: this emotional bond has played a pivotal role in the passion I nurture towards my job. On top of that, there is a strong team consolidated over the years: many employees feel as they are a fixed and integrated part of Nova Siria, in a nutshell part of a big family. Working on a daily basis making it possible for this sense of belonging and loyalty to be recognised, valued and protected is an extremely important motivation.
What was the best experience you had at Hawle?
The best experience I had in Hawle was during the final to the last edition of the Functional Convention, in 2018. I very much appreciated the team building activities and the exchange of professional experiences organized during the days in the company, together with the other marketing and communication managers of the Group. Cherry on the cake: the night walk with the lake view to reach the shelter close to our place in the mountains. A beautiful experience- a metaphor to make sense of “walking together”, struggling, to reach the top, namely success.
Who is your biggest role model and why?
I believe every potential client who reads a post or watches a video wishes to be emotionally involved. Emotion is what we have to aim at to convey our communication, our “content”, our real sales message. There are advertisement masterpieces (Coca Cola, Nike, Apple) able to incorporate emotions and feelings (trust, tradition, passion, quality and honesty) in the benefit of the product. In my job, starting from the post I publish on social media platforms up to the final text of a Nova Siria corporate video, I always try to get inspiration from this search for emotions, which has to hit the heart of the intended reader.
If you had advice for your 18-year-old self, what would it be?
If I were in front of my 18-year-old self I would give myself the following pieces of advice: be always curious and critical towards everything. Don’t judge a book by its cover, go always deeper in relationships, studies and working experiences. Last but not least, travelling as much as possible to explore new worlds, ways of thinking and living.
How do you personally define success?
Once somebody wrote: “Success is the progressive pursuit of an objective or an ideal of value”. I believe it’s just this: whenever you have a goal, an objective, an ideal or an objective with a meaningful value for us, and only for us. This realization is progressive, it doesn’t correspond only to the instant we achieve that objective: success is a journey, not a destination.
We all can and have to acknowledge an objective, a sincere personal objective: if we commit to pursue an objective set by someone else or if we wait for whatever conditions to start our journeys, then we are really betraying ourselves and the real meaning of life.